Playbook Education Admissions

Every enquiry called during admission season.

In peak weeks an admissions office gets more enquiries than counsellors can dial. Sellsmark calls each one, in the language the family prefers, confirms the course and eligibility, and books a counselling session.

Line 2 · 09:14Kavya R.

B.Com · 12th result: 78% · Pune campus

Counselling booked: Mon 5 pm with Sneha

Line 8 · 10:02Vikram D. (parent)

Spoke in Marathi · son applying for BBA

Campus visit booked: Sat 10 am

Line 12 · 10:30Manish G.

Asked about hostel fees

Fee sheet sent · task for counsellor

The problem Where leads go cold

Admissions are won in the first conversation.

Enquiry floods

Results day and campaign launches bring hundreds of enquiries in a few days. Most are called late or not at all.

Parents prefer their language

Families decide together. The agent speaks with the parent in Hindi, Marathi or another regional language when that is what they prefer.

Ineligible enquiries

Counsellors lose hours on students who don't meet the criteria. The agent checks eligibility first.

Script Qualifying questions

Course, eligibility, intake.

The playbook confirms the programme, checks marks and stream against your criteria, asks about the preferred campus and intake, and books a session with a counsellor for that programme.

Playbooks / Education Admissions Ready
1

Which course or programme are you interested in?

Required
2

Current class or last qualification, and stream?

Required
3

Marks or expected marks?

Required
4

Preferred campus and intake?

Optional
5

Will a parent join the counselling session?

Optional

Asks about scholarships or fee waivers

Hand to counsellor
Flow Lead to counselling session

How the playbook runs.

Enquiry arrives

From your website, education portals, ad forms or a fair sign-up sheet.

Called in their language

Student or parent, in the language they choose.

Eligibility checked

Against your criteria, with ineligible enquiries offered alternative programmes.

Session booked

With a counsellor for that programme, in person or on video.

Final line · your leads are waiting

Patch your leads through.

Pick where your leads come from. Pull the red plug. The first 100 AI calling minutes are on us.